Video is a powerful medium. Arguably, the most powerful and persuasive today. Nothing seems to capture people’s attention and passion as much as online video, and it now accounts for 80% of the world’s internet traffic. (Cisco)
Yet video files are large inflexible objects, a high-definition movie for example, is 8-15 gigabytes. The production, processing, security and broadcasting of video, is essentially inflexible and expensive.
Consumers are demanding personalized viewing, streaming, working and learning experiences, which until now, have previously been impossible to deliver.