National Basketball League

Challenge:
The Australian National Basketball League (NBL) wanted to extend the reach of the sport by allowing fans to curate and share their own content, and increase viewer engagement of both existing content archives and the current season’s action.
Solution:

Linius Personalized Channels. NBL fans can generate their own personalised video stream around their favourite team, players and games that can be edited and shared online with followers and friends. Each channel is automatically updated when new content matching their individual preferences becomes available.

The NBL Fan Channel experience is free for NBL fans to use and comprises just four simple steps to set up once an account has been created:

  • Step 1 – Select your team(s)​
  • Step 2 – Select your players(s)
  • Step 3 – Select your actions (such as dunks, goals, assists)
  • Step 4 – Select the content type (condensed game replays, game highlights, player highlights – or even press conferences) and then press play.

“The NBL Fan Channel service provides an opportunity to extend the reach of our sport by allowing our fans to curate and share their own channels,” Hungry Jack’s NBL Owner and Executive Chairman Larry Kestelman said.

Linius uses AWS tools to automatically create virtualized videos for the NBL, including Amazon DynamoDB as a fast, scalable NoSQL database and Amazon CloudFront as a secure content delivery network.

Create your own NBL personalized channel at www.nbl.com.au

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