Commercial Agreement Signed:
Racing.com partners with Linius in personalized TV launch.

Commercial Agreement Signed:
Racing.com partners with Linius in personalized TV launch.

Commercial Agreement Signed:
Racing.com partners with Linius in personalized TV launch.
150 150 Jodi Cutler

Highlights:

  • Linius and Racing.com sign a Master Services Agreement to deliver a range of virtual video experiences to Racing.com viewers.
  • Following the initial launch, Racing.com and Linius to deliver multiple world first video experiences in the racing industry and for video as a whole.
  • The agreement is for an initial term of 12 months and is expected to provide monthly recurring revenue streams commencing this quarter.

Melbourne, Australia – September 9, 2019: Linius Technologies Limited (ASX: LNU) – the only cloud-based technology solution that transforms static video into hyper-personalized video experiences with its patented Video Virtualization Engine™ (VVE) – has signed a commercial agreement with Racing.com.

Linius will provide Racing.com users with a range of personalized video content experiences and also work with key elements of the media and publishing functions.

Racing.com CEO, Andrew Catterall, commented:

“We have been working with the Linius technology for a number of months, and the new service is in live development and testing. We expect to launch the first version of the product to our customers very shortly.  We have a plan to deliver many more market leading experiences to Racing.com users over coming months and look forward to announcing them as they launch”.

Linius CEO, Chris Richardson, commented:

“Linius’ commercialization strategy is to develop strong case studies in key video-rich industries, which can then be replicated and delivered by our channel partners. Racing.com executes against that strategy and provides strong examples of video hyper-personalization in both the wagering and sports sectors.

Betting on horse racing in Australia alone generates $18 billion in annual revenues, and globally it’s over $116 billion each year[i]. We seek to scale our business by replicating our solutions across other betting agencies, betting sites and across all other sports globally.”

The initial term of the engagement is 12 months with provisions for extension. Pricing is at Linius’ standard pricing and revenue will be dependent on take up of the service.

[i] International Federation of Horse Racing The facts and Figures https://www.ifhaonline.org/

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[ii] RS Components, The Race for AI: https://uk.rs-online.com/web/generalDisplay.html?id=i/race-for-ai

[iii] Cisco, CiscoVisual Networking Index: https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html

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