November 15, 2022

Cricket Australia to Deploy Linius Archive Search & Edit


  • Agreement signed for the deployment of Linius technology
  • Cricket Australia to use Linius Archive Search & Edit to monetise its extensive archive
  • Cricket Australia to create new content experiences for fans
  • The launch will trigger new recurring revenues for Linius

Cricket Australia has an extensive, high-value video archive including all new and historical Australian cricket. It includes the Australian Test, ODI, T20, Sheffield Shield, and Big Bash competitions for men’s and women’s teams dating from 1980 to the present day. In total there are over 20,000 hours of content.

Searching through such an extensive archive is an overwhelming task, with many sports leagues and clubs grappling with how to unlock the value and monetise their deep video archives. Linius Archive Search & Edit, built on the Linius Video Services (LVS) SaaS platform, will allow Cricket Australia to easily search its archive for relevant content, and quickly edit and publish it. That content can then be made available publicly through the website, mobile app, social media channels, partner broadcasters, news agencies, and other external organizations.

Linius CEO James Brennan commented,

“We are thrilled to be working Cricket Australia, which has such an important position in the Australian and global sporting landscape. Their content has enormous viewing figures in Australia, the subcontinent, and globally – with billions of content impressions each season. Only the Linius LVS platform can support the creation of personalized video content from such a huge archive at this scale. By virtualizing their match footage archive through LVS, Cricket Australia will have the freedom and flexibility to publish more new content than ever and to rapidly create new engagement experiences for fans.

“Linius Archive Search & Edit will make it possible for Cricket Australia to quickly publish tailored content to these markets, meeting their goal of making more of their archive available to fans. This engagement is a huge endorsement for Linius and our technology.”

The deployment is significant for Linius both in terms of Cricket Australia’s confidence to deploy the solution and the parties’ expectation of the take-up of the service given the extensive nature of the archive and the popularity of the sport in Australia and globally.

Cricket Australia will be the fourth major sporting league in Australia to utilize Linius solutions, joining the A-Leagues, the National Basketball League (NBL), and Further deployments with teams in the English Premier League (EPL) and Belgian Pro League showcase the global demand and opportunity for Linius in the sports market.

James Brennan continued,

“Our clients and partners are seeing tremendous results from our technology that is already in market and in trials. This is speeding up our ongoing commercial roll out. With solid market penetration in Australia and key anchor clients in the UK and mainland Europe, we are focussed on quickly repeating these successes with new teams, leagues, broadcasters, and rights holders around the world.”

The service is expected to go live in the coming months.

The key commercial terms of the agreement are:

  • An initial 12-month term, with an option exercisable by Cricket Australia to extend by another year.
  • An opportunity to monetise the service through advertising, sponsorship, and other revenue streams, with Linius receiving a significant revenue share percentage, billed via Cricket Australia's current processes. Revenue under this model is dependent on user uptake of the service.
  • Upfront establishment fee and fixed monthly subscription fee.

The agreement is generally on terms and conditions customary for an engagement of this nature, including confidentiality, protection of intellectual property, security requirements and data protection, privacy, and service levels.

This announcement has been authorised for release to ASX by the Linius Board of Directors.

Jodi Cutler
Head of Media Marketing Linius
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