July 22, 2016

Enabling Controlled Reality: A new layer of value for Virtual Reality

Linius enables new ways to experience content using virtual reality

What the market is worth:

A US$80 billion market (US$45 billion in hardware and US$35 billion in software) is Goldman Sachs’ base case scenario, and assumes that helmet mounted displays (HMDs) gain popularity as virtual reality (VR) and augmented reality (AR) technology improves over time.

According to Goldman Sachs, virtual reality is a growing space which over the next number of years will disrupt many industries.

As Linius is a video format that supports the internet of things (IoT) and machine-to-machine learning and production, Linius could add a new layer into the VR landscape by enhancing the value realised through VR hardware and software.

It could do this by providing a new content viewing experience called “controlled reality”.

Controlled reality is a way of experiencing media content controlled by the user, not by the producer of the content.

New VR HMD devices are proliferating onto the market. Sony PlayStation VR, XBOX, Oculus Rift and others are making hardware while software vendors are developing titles.

As users take up this new technology, it paves the way for a new method in receiving non VR-based content which is assembled and produced in a manner that is not currently available without VR.

Controlled reality is a method where the control of media content is filtered and produced for an individual.

Using standard Linius methods for content personalisation, the advent of this technology paves a way for the next advancement in content personalisation because it can be attached to new hardware.

Imagine if through your VR HMD, news was 100% relevant to you, or sporting events were produced in a manner relevant to you.

You could use gestures to search for an event in the video footage, and elements inside the footage could be tagged using gestures stored in a digital locker and assembled.

Once content is being curated for an individual, the value of the advertising insertion explodes and new methods of monetisation are possible including, freemium, pay per view and ad supported. Linius looks forward to helping to enable this content curation and value creation.

Jodi Cutler
Head of Media Marketing Linius
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