December 23, 2020

Grafa launches early-access (beta) release of its app on the App Store

Linius is pleased to announce that its client Grafa, has launched an early-access (beta) release of its app on the App Store and Linius is ingesting all business and finance related news content from Bloomberg and other global sources, discovering, and enriching the videos in real time and performing the required data synthetization to make the relevant videos available for the app. Grafa advise that they are working on launching personalization features in the first quarter of 2021.

Grafa CEO, Heidi Cuthbert commented, “Upon its full commercial launch, Grafa will target smartphone mum and dad investors. We will launch much broader and deeper content and look forward to deploying the Linius powered hyper-personalised channels in the very near future.  Smartphone trading by mum and dad investors surged to record levels during the pandemic, and globally, the rise of the smartphone investor has fuelled the growth of mobile trading platforms such as Robinhood (US$11.2 billion valuation) and EToro(US$2.5 billion valuation).

Chris Richardson, CEO Linius said, “It’s great to see another app featuring Linius in the App Store, particularly off the back of the great successes we have had with and the deep personalisation we deliver to this app. Having now developed the tagging required to personalize the news sector, we will deliver this same level of personalization to Grafa’s users once the app provides this customer and user data to us.”     

Jodi Cutler
Head of Media Marketing Linius
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