May 21, 2019

Hemisphere to InsideMarket: “Linius’ potential is just absolutely dazzling”

Editor of, Phil Carey, sat down with Managing Director of Hemisphere, Glyn Beaumont, to find out why the systems integrator jumped at the chance to build two solutions for free using Linius’ patented video virtualization technology -- at a cost of AUD$250,000 billable hours.

Listen to the below interview to hear why Beaumont is so buoyant about Linius -- a technology he describes as “the only truly new thing” to emerge on the video solutions market in a long time.

 The original article can be found published on HERE >


An edited extract of the transcript from Hemisphere’s interview:

Phil Carey: Tell me about Hemisphere’s experience delivering internet video solutions.

Glyn Beaumont: We take video solutions, and we integrate them into customer websites, CMS layers and all those kinds of things.

We’ve worked with a number of very large video companies and vendors, the biggest of whom are those include CNN, NBC, The Pentagon, the US Army – a whole bunch of very large names.

Our sweet spot is high volumes of video. We cut our teeth on some of the world’s big children’s entertainment brands, for a company called Hit Entertainment. That’s brands like Thomas The Tank Engine, Bob The Builder, and Barney the Dinosaur. Those brands are indicative of the kind of volume we’re talking about because, in the US alone, Thomas The Tank Engine gets 100 million views a month. The UK is similar, and then you’ve got lots of [views from] other countries like France, Germany, Brazil, Canada.

So we built the video players for all those brands initially, then we built the first ever video players for the Syfy Channel [formerly the Sci-Fi Channel] for NBC, Bravo TV, and a bunch of other big properties like that.


Phil Carey: Where does Linius’ technology fit into this then? What’s made you interested in them?

Glyn Beaumont: Well, the thing about Linius is that they’re doing what I believe to be the only truly new thing with video that’s occurred in quite some time. Our company has been doing video for about eleven years and, in that time, we feel that everything that’s happened [in the video industry] has just been improvements on existing technology. Whereas Linius has come along with something that is just completely new. And the applications for it, the potential for it, is just absolutely dazzling.

We see so many things that we could do with it. As system integrators that’s what we do, we take technologies, learn how they work, and then we take them and subvert them, stretch them, and challenge them. With Linius, we feel this technology has opened-up whole new pastures for us to roam in. I think we’re going to see some very, very exciting applications [for Linius’ video virtualization technology] over the coming years.


Phil Carey: So, from your end, how much time and money has your company [Hemisphere] invested into this project? Because you’re essentially developing this for nothing, from Linius’ point of view, is that right?

Glyn Beaumont: Yeah, that’s correct, from Linius’ point of view. We’ve got a couple of initiatives with them, which are revenue share initiatives. So if this stuff doesn’t work, we don’t make a cent.

In terms of the two things we’re doing at the moment, one is what we call the Widget Suite [announced to the ASX as the 'Search and Assembly Application'], and the other is the personalized advertising solution [which we committed to delivering in an ASX announcement on 28th February 2019].

At the moment, we’re tracking at about AUD$155,000 worth of investment, in terms of our time. I could see this realistically, when we come to rest on the phase one completion of these two initiatives, totalling an investment from Hemisphere that’s sitting somewhere around AUD$250,000 worth of time. So it’s not something we take lightly.


Phil Carey: So given that, how confident are you that you’re going to be able to recoup your investment and make some money out of these initiatives

Glyn Beaumont: Well yes, I have to be confident to do it. While we can’t really predict who’s going to use the solutions initially, and how much traffic they’re going to put through them, we do know from talking with Linius that there are some companies that have expressed interest who would put through such enormous amounts of API traffic that I’d be looking at getting my investment back inside of six months.

Honestly, some of those people, if they take-up this service, I can sell-up and go buy an island somewhere!


Phil Carey: Ok, I’m pleased that you’re aiming high. So what do you think the biggest hurdle is then when it comes to user adoption -- getting this technology up and going?

Glyn Beaumont: Yeah, that’s a really good question. The answer is that there’s always an adoption curve with new technology -- particularly with something that’s got the potential to be so disruptive.

We’ve seen this before with other things; even as simple as e-commerce. You had people that laughed at you, when you suggested to them that they should be doing business online back in the late 90s and early 2000s. They said ‘there’s no way you can sell clothes, shoes or cars online -- it’ll never happen!’. And, now, I don’t have to tell you [it’s pervasive]!

The most profitable, the most lucrative, industries had that adoption curve. Once people really truly grasp just how the Linius technology shifts the goalposts -- the way it shakes everything up -- then I feel that you’ll be hard-put not to use it. And if your competitor is using it, you might [quickly] find yourself at a disadvantage.


Phil Carey: So to wrap up then; you obviously feel confident about the future of this type of technology. So what do you see in terms of scale? How big is the potential for something like this?

Glyn Beaumont: If we see some of the numbers [come to fruition] that could be expected, it could be absolutely astronomical.

But it’s definitely a risk. I can tell you that I had to weigh that up myself, and I’m sure that there are other people [investors] waiting for the world to realize this potential. But, when they do, I’m happy to be here as the incumbent, ready to reap the rewards.


– END –


About Hemisphere:

Founded in 2008, Hemisphere is a leading internet software development company and systems integrator based in Auckland, New Zealand. Specializing in the creation and monetization of online video delivery solutions, Hemisphere has worked with well-known international companies including Fox Sports, Comcast, NewsCorp, NBC Universal, CNN and many more.


About Linius Technologies Limited:

Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.

Amazon, Microsoft and IBM are investing billions in virtualizing ‘video services’ (technologies) and Artificial Intelligence in the cloud[1]. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic[2].

Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.

Linius’ VVE-powered Video Hyper-Personalization and Search Solution enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required.

Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences.

It’s a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defense, and Sports Betting.

For more on Linius Technologies, visit


For further information or interview requests, please contact:

Lachlan James, Director of Marketing and Communications, +61 (0)431 835 658,

For regular news and updates on Linius Technologies, click HERE >

Follow Linius Technologies on Twitter (@linius_tech), LinkedIn (Linius Technologies Ltd), Vimeo (Linius Technologies) and Facebook (@linius).


[1] RS Components, The Race for AI: 

[2] Cisco, Cisco Visual Networking Index: index-vni/index.html



Jodi Cutler
Head of Media Marketing Linius
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