Hyper-Personalized Video for Sports


The future of TV is here

Introducing Hyper-personalized Sports Video Solutions, a world first by Linius.


Sports Broadcasting Solutions


Are you a broadcaster, rights holder or publisher of digital sports video? Then your world is about to be transformed. For the first time, you can provide every viewer with a hyper-personalized video feed of the sporting moments that matter to them. It’s the single biggest change in video delivery, production and consumption for sport – ever. And it’s only possible with Linius.

Know what every viewer wants to watch and programmatically deliver that experience to them; every time: Massively increase subscription and ad revenue, achieve one-to-one consumer segmentation and insight, and deliver promotions that always land. And, do all that while reducing video production costs by up to 80%.


What are the benefits?

Linius’ revolutionary Video Virtualization Engine™ and Video Search Solution are transforming the multi-billion-dollar sports media industry, making personalized sports-as-a-service a reality.

Benefit 1

Engage and attract viewers

When it comes to watching sport, consumers are spoiled for choice. Boost audience numbers and keep them coming back for more with Linius. Empower viewers to independently create and watch their own highlights packages on-the-fly; from across your video archives.

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Nick

Meet Nick

Sports enthusiast

Nick’s a fan of many sports – pretty much anything involving a ball. He’s known as a religious channel surfer and app hopper. But not anymore. One of his favorite sports networks just embedded Linius’ Search Widget across their digital platforms. Nick can independently search across the broadcaster’s entire video library, creating his own hyper-personalized sports feed – from Tiger Woods’ birdies at Augusta, to Russell Martin’s latest home-runs for the Toronto Blue Jays.

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Benefit 2

Drive subscription revenue

Easily develop new subscription and revenue models. Programmatically push tailored sportsfeeds to premium subscribers, based on defined preferences, or past behaviors and viewing habits. Give each of your viewers exactly what they want. Seamlessly deliver an infinite number of streams with Linius.

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David

Meet David

Sports-as-a-service subscriber

David is a sports fanatic. He has an account with his preferred sportscaster. Logging-in from any device, David is immediately greeted with the sports content he has requested: Custom highlights packages from Saturday’s Bundesliga action in Germany, the final two overs from England’s latest T20 cricket match, and every three-pointer Steph Curry made in the past week. David’s more than happy to pay $10 per month for his very own hyper-personalized sports experience.

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Benefit 3

Attain granular consumption insights

Know who is watching what and when. Match AI, behavioral and granular consumption data to achieve unparalleled audience analytics, segmentation, targeting and engagement. Create and deliver hyper-personalized content, promotions, and premium ad space that reaches the right people at the right time – always.

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Meet Jeffrey

Head of Content

Jeffrey is Head of Content at a large cable sports network. With Linius, he knows precisely what each viewer has been watching, down to an iframe level, and adjusts programming accordingly. Jeffrey’s well-informed programming decisions boost ratings, subscriber numbers and revenue.

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Benefit 4

Slash video production costs

Producing sports packages and highlights is expensive. Dramatically reduce video production costs with Linius’ AI-enhanced Video Search Solution. Produce custom video content quickly and efficiently.

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Meet Lisa

Video Production Engineer

Lisa works in video production at a major broadcaster. She is creating a Ronaldo documentary and wants to search the archive for moments where his teammates did not celebrate his goals with him. This type of task used to take days. Now, it takes minutes. Lisa dynamically searches across multiple video streams or catalogues, stitching together relevant clips on-the-fly, to produce a completely customized video.

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Benefit 5

Increase the value of content rights

Are you a content rights holder? Increase the value of broadcast agreements by millions, offering bidders the ability to tailor content to the specific profile of their viewers. Even deploy the Linius Search Widget on any web platform, empowering fans to instantly find, pull together and play any video content from across multiple sources.

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Ralph

Meet Ralph

CEO of a major sporting league

Ralph is the CEO of a large European football league. He is negotiating content rights with a broadcaster. Last year, Ralph sold regional content rights to that broadcaster for $1bn. This year, with Linius’ Video Search Solution, he’s selling hyper-personalized content rights for $1.3bn. Same broadcaster. Same region. Much more money.

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Sports Club Solutions


Linius Sports Club Video Solutions.

For the first time, Sporting Clubs can deliver hyper-personalized video experiences to every fan, player and Club member. It’s the single biggest change in sport video – ever. And it’s only possible with the Linius.

  • Allow fans, coaches, players and Club members to search and assemble the video they want from all Club videos
  • Enable editors to create new videos from all the Clubs catalogues and archives of video content in seconds
  • Deliver player development and training video experiences powered by AI and sports data to help teams, coaches and players win more games, more often
  • Monetise all your Clubs video with personalized advertising and customised sponsorship messaging all in the one platform
  • And do it all without disruption to your existing video-workflows


Three ways Linius delivers video services for Sports Clubs:


1. Video editing console

Edit and assemble new video on-the-fly and reduce the cost and time associated with traditional video editing. Find relevant content faster and scan and enrich all video with new metadata and tags. Add sponsor messages and ads to every new video.

Illustrative example

Illustrative example


2. Personalized Channels

Programmatically push tailored video to Club members based on their preferences, viewing habits, or any business rule. Give every member a hyper-personalized view of the exact Club video content they want in milliseconds.


3. Personalized Search

Fans and Club members can immediately watch a unique stream of the exact content they want based on chosen criteria. Enable users to create, publish and share their own personalized videos.

Illustrative example


1


Drive Club Member Subscriptions

Boosting member engagement and subscriptions. Drive new member subscription revenues by selling personalisation as a premium service. Deliver on new member acquisition goals and improve member retention by allow members to share their personalised videos, and follow other members video channels.


2


Deliver Personalized Sponsor and Advertiser campaigns

Offer to sponsors and advertisers the opportunity to target members and fans. Enable new sponsor and advertising targeting with personalised video. Increase advertising income by selling hyper-targeted ad space and leveraging granular audience insights.


3


Deliver Personalized Player Development & Training Videos

Enable search and utilisation of all Club video assets including 3rd Party training and scouting services. Coaches and player development teams can deliver a personalised video to every player, every week on training updates, competitor performance and their own performance with assembled replays from matches and training sessions.


4


Dramatically reduce the cost and time associated with traditional video editing

Enable editorial users to assemble on-the-fly any matching elements – text, transcript, object and faces – that match search criteria to create new videos with drag and drop advertiser and sponsor video ads. Produce new video from all archives, catalogues and 3rd Party sources in seconds.


Use Cases for Linius Sports Club Solutions


USE CASE 1

Editorial

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Nick

Meet Ben

Video Production Engineer

Ben works in video production at a sports club. He dynamically searches across multiple video storage locations or archives, stitching together relevant clips on-the-fly, to produce completely customised videos. In mere moments, it’s ready for further editing, sharing or instant playback. For Ben, manually trawling through full, inflexible video files is a thing of the past.

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USE CASE 2

Personalised member experience

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Sarah

Meet Sarah

Premium news video subscriber

Sarah is an avid consumer of video content published from the Club. Within her membership page, she’s immediately greeted with a videos on her favourite players, the Club anthem from the last match, player training highlights during the week, goal of the week from last weekend, club news and personalised sponsor offers – the things she cares about most. With Linius, she has a personalized experience based on all her preferences.

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USE CASE 3

Club Marketing video

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Alice

Meet Alice

Head of Programming

Alice is Head of Digital for a Club. With Linius, she knows precisely what each viewer has been watching and adjusts programming for her member and fan audience accordingly. Alice also programmatically delivers the same product Sarah enjoys, boosting subscriber numbers, audience engagement, average customer spend and total revenue.

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USE CASE 4

Player Development Department

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John

Meet John

John is Head of the Player Development. His team routinely search, review and compile videos manually of their players, and create highlight reels that they deliver to players. With Linius, John can now assemble video content of his players and those of the competition in seconds. John can make player and team level strategy decisions on player combinations and placement for each match. John gave his team an unparalleled competitive-edge and raised the profile of their sports program with the ability to instantly search and assemble video from across multiple databases.

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USE CASE 5

Player Training Tool

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Jason

Meet Jason

 

Jason is the teams leading goal scorer at his Club. He is programmatically delivered every Monday morning a highlight reel of his performance from the weekends match – every kick, pass and tackle. John (Head of Player Development) can configure exactly what he wants Jason to see and what he wants him to focus on for skills training during the week. Jason can analyse his performance in his own personal channel and improve his performance for next weeks game.

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USE CASE 6

Player Recruiting Tool

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Katie

Meet Katie

Katie is a list manager for her Club. Katie spends hours each week compiling videos of competitor players and potential draft candidates. She can now assemble on-the-fly any player and their associated actions from any database of video content from training, broadcast, public (YouTube/Vimeo/Facebook) and various recruiting videos. Katie no longer needs to manually trawl through hours of video from games and matches to find the player she’s interested in. Katie can share her assembled reels with coaching staff and player development teams and provide instant video analysis to quickly fill gaps in the teams player list.

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Ready to lead the sports video revolution?

Head to our contact page and book your one-on-one demo today.