July 16, 2019

InsideMarket on Linius – SportsHero deal: “So you’re the video Spotify – I like it!”

Analogies can quickly shed light on new ideas.

And, editor of insidemarket.net, Phil Carey, was quick to draw a parallel to illustrate the significance of Linius’ latest technical capabilities in the context of its recent commercial deal with sport prediction platform, SportsHero (ASX: SHO).

“So, you’re the video Spotify – I like it,” quipped Carey as he interviewed Linius CEO, Chris Richardson, about the announcement (full interview embedded below).


Beyond playlists: Hyper-personalized video experiences to every viewer

Although apt to a degree, Richardson was also quick to point out that Linius’ ability to deliver hyper-personalized video experiences goes beyond the concept of curating playlists, enabling users to create, watch and share individual channels, as well as instantly assemble objects and actions from across any number of video sources, to create custom content on-the-fly.

“Yeah, I don’t know if I would have gone that way, but it works,” laughed Richardson. “Not bad. Every person can have their very own hyper-personalized TV channel for the first time.”

The exchange occurred as Richardson was explaining the significance of the agreement with SportsHero, under which Linius’ video hyper-personalization technology will be integrated throughout SportsHero’s ‘white labelled’ (rebranded) client solutions, including the ‘Kita Garuda’ mobile application.  SportsHero developed the Kita Garuda app for the Football Association of Indonesia (PSSI).

“So, SportsHero does what it calls a sports prediction platform, and they’ve licensed the Linius technology -- both for their first client to use in-app, and for their white label solution they’re going to use with Kita Garuda, which is part of PSSI’s first official platform,” said Richardson. “They have 80 million fans and they’ve agreed to aggressively market the app to those fans. And then SportsHero are looking to aggressively expand beyond that [PSSI agreement, into other sporting leagues and associations around the world].”


Why will it be so appealing to sports fans?

Keen to drill into the meaning behind the deal, Carey pushed Richardson for an example: “So just to go back to the user perspective; what will the users be able to do?” asked Carey.

“So each fan can say: ‘Hey, I want to watch all the highlights from these six teams that are my favorites, and in particular every time one of ten players scores a goal or gets a red card or a yellow card, [I want to see that in my personalized channel],'” said Richardson. “So really, going beyond just selecting the events, and building out a channel experience.

“Saying: ‘Hey, every time I come in and watch my channel, I want to see the fans singing the [club] song at the beginning of the match. And, I want to see any time the coach shows-up in the highlights' and build a channel that’s not just for me as the user, but to create a channel that I can also share to create that virality. To really engage with the [football] community and create an environment for interaction and for developing your own personalized content.

“It is all down to this hyper-personalization capability.”


Market size: “it’s definitely a big opportunity”

Richardson continued, stating that three factors had him particularly excited about the deal’s potential: PSSI and SportsHero’s willingness to actively promote the capability, the number of engaged soccer fans in Indonesia, and the sophistication and prevalence of technology usage amongst the Indonesian population.

“From a scale perspective and speed perspective though, it’s important that PSSI has agreed to promote this app – it’s their first app they’re bringing to market, from the Indonesian Football Association itself, into their fan base,” said Richardson. “So, that’s going to be the key to the marketing behind it.

“Indonesia also has some pretty incredible internet [usage] statistics: 130 million social media users, 170 mobile users, and when you combine those two it’s about 120 million mobile social users -- so that’s really indicative of the proportion of the population that could use an app like this. And of course, they’ve got the 80 million actively engaged fans, and you’ve got to assume that there's a very large overlap between those two groups.

“So when you put those things together, the opportunity for penetration is really huge.”


“Delivering on Linius’ fast growth strategy”

“From a strategy perspective, it’s even more exciting because of the way the deal was structured,” said Richardson. “So, we get paid the same way we always get paid – on usage of our back-end [Software as a Service] SaaS platform, Linius Video Services. But the deployment with SportsHero is done on our Widget Suite, we announced a few months back, which was built by third-party system integrator, Hemisphere.

“So, it’s really delivering on the Linius fast growth strategy, where third parties build things, delivery happens quickly, and then we’re off and running.”


Where to next?

The original interview can be found on insidemarket.net, in full, HERE >

Also, check out the interview and full transcript from Chris Richardson’s recent Boardroom.Media interview, also about the Linius – SportsHero commercial partnership, HERE >


– END –


About SportsHero:

SportsHero Limited (ASX: SHO) has developed an Australian intelligent, engaging sports prediction platform, designed to provide a dynamic immersive social experience, coupled with both monetary and other prizes.

SportsHero has executed an exclusive multi-revenue stream digital partnership agreement with the Football Association of Indonesia (“PSSI”), with over 80 Million PSSI fans targeted for connection on a newly developed digital platform offering a broad range of revenue streams and powered by SportsHero. The Company also has a partnership with one of the world's most popular sporting leagues, Spain's LaLiga, as the exclusive Indonesian partner in the sports prediction category.


About Linius Technologies Limited:

Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.

Amazon, Microsoft and IBM are investing billions in virtualizing ‘video services’ (technologies) and Artificial Intelligence in the cloud[1]. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic[2].

Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.

Linius’ VVE-powered Video Hyper-Personalization and Search Solution enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required.

Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences.

It’s a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defense, and Sports Betting.

For more on Linius Technologies, visit www.linius.com


For further information or interview requests, please contact:

Lachlan James, Director of Marketing and Communications, +61 (0)431 835 658, ljames@linius.com

For regular news and updates on Linius Technologies, click HERE >

Follow Linius Technologies on Twitter (@linius_tech), LinkedIn (Linius Technologies Ltd), Vimeo (Linius Technologies) and Facebook (@linius).


[1] RS Components, The Race for AI: https://uk.rs-online.com/web/generalDisplay.html?id=i/race-for-ai 

[2] Cisco, Cisco Visual Networking Index: https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking- index-vni/index.html



Jodi Cutler
Head of Media Marketing Linius
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