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Over the past year, Linius has heavily focused operations on the sports vertical. As part of the Go to Market Plan, the next steps are to drive a transition between direct sales and resale-channel sales, and to repeat this process in other vertical markets.

Linius’ goal of turning all the world’s video to virtual video can be summarized as follows for any given vertical:

  • Ensure that a solution is ready for each segment of the vertical, by partnering with leading industry players so that potential clients have no barriers to technology adoption
  • Build a commercial proof of concept (POC) for one or two clients
  • Get early commercial wins through direct sales
  • Sign up resellers and system integrators to replicate those solutions across the market segment

Please see the latest investor presentation for further information.