February 11, 2019

Linius CEO talks video hyper-personalization in Channel 9 TV interview

In a wide-ranging eight-minute television interview on Australian finance and business program Your Money, Linius CEO Chris Richardson discussed the future of video streaming and impact of Linius’ Video Hyper-Personalization and Search Solution.

View Linius ‘Your Money’ interview

Simulcast across the Nine Network (channel 95) and Foxtel (channel 601), Richardson explained how Linius’ world-first Video Virtualization Engine™ (VVE) enables organizations to expose, enrich, search and assemble video data on-the-fly, from multiple sources, to create hyper-personalized viewing experiences.

“No viewer need ever have the same experience again -- you can get exactly what you want, exactly when you want it,” said Richardson.

It’s that capability, to programmatically deliver an infinite number of hyper-personalized video streams to individuals, which has the potential to address the emerging challenge of relevance for today’s video streaming services and beyond.

Find out how Linius uniquely solves this emergent challenge HERE >

Solving the US$1 trillion “relevance problem”

America's OTT [over the top] market, including SVOD [subscription video on demand], is tipped to reach US$30.6 billion by 2022, according to PWC’s Global Entertainment and Media Outlook 2018-2022 report.

But, a new report from Accenture, Reshape to Relevance, has uncovered a significant global “relevance problem” for OTT providers, with 50 percent of video subscribers reporting that they felt they were paying for irrelevant content.

More broadly, Accenture’s research asserted that US companies risk losing US$1 trillion in potential revenue by failing to maintain relevance, thereby losing business to competitors.

“In the end, it might mean rethinking a business model to give people what they really want, and that’s a big issue today for OTT video providers,” stated to the report.

And, considering that Cisco forecasts video to account for over 80 percent of all internet traffic by 2021, the ability to deliver relevancy and personalization of video content truly is the next big battle on the internet.

Interview highlights

“Anywhere you have video, there’s an opportunity to apply this technology”

While Richardson discussed the potential use cases for Linius with the aid of a demonstration utilizing boxing content, he emphasized that video virtualization and hyper-personalization had myriad of applications across video-rich industries.

“We’re able to do it in sports; there's a ton of applications across that industry,” said Richardson. “We’re [also] already deployed in the US across the education market, working with colleges and universities to give custom learning experiences. And, we’re deployed in Europe with a news aggregation service [Newstag], so that people can get their own custom news-feeds of exactly the type of content they want to see.

“And, there are [many] potential applications for the technology [outside sports, education and news] -- from anti-piracy, to security and defence, to corporate communications. The list goes on.”

“Making friends in extremely powerful places”

Richardson discussed Linius’ three-pronged go-to-market strategy of:

  • Driving pervasive use of video virtualization technology through its SaaS platform, Linius Video Services
  • Creating flagship Proof of Concepts and direct deals in target industries
  • Replicating those direct deals through channel partners, such as IBM

“IBM are a large global company… with 300,000 people on the ground around the world who understand technology,” said Richardson. “From our perspective, they’re a great channel [for Linius], and they have some great technology of their own, where we’re working deeply with them around Watson, and with their blockchain initiatives.

“From their perspective, they understand that the future is cloud and the future is video. We provide a great technology for them to leverage [and maximize] their own capabilities [in the cloud and video space]. It’s a great partnership for us.”

Getting excited about the future: “Conquering the world of video”

When asked about the future, Richardson said that there was one simple, but lofty goal: To expose the world’s video as data for the first time, by making Linius’ VVE the global standard for managing and delivering video content.

“We’ve got a bunch of exciting things coming up,” said Richardson. “One of those is that the Linius Video Services SaaS platform just went commercially live [at the end of last year]. So we’re looking forward to a ton of growth, and seeing how people get out there and experience [ the technology] and create new things that we haven’t even thought of yet with virtual video.

“We’re hitting the ground running in terms of commercialization. We have the technology, we’ve proven the technology, and we have great global name partners. Now it’s about driving growth, sales, revenue and conquering the world of video.”

About Linius Technologies Limited:

Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.

Amazon, Microsoft and IBM are investing billions in virtualizing ‘video services’ (technologies) and Artificial Intelligence in the cloud. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic.

Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.

Linius’ VVE-powered Video Hyper-Personalization and Search Solution enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required.

Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences.

It’s a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defense and Sports Betting.

For more on Linius Technologies, visit www.linius.com

For further information or interview requests, please contact:

Linius Technologies Communications Director, Lachlan James: ljames@linius.com or +61 (0)431 835 658

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Jodi Cutler
Head of Media Marketing Linius
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