July 16, 2019

Linius CEO to BoardRoom.Media: “It’s a genuine world first" – millions of soccer fans to get very own hyper-personalized channel

Linius CEO, Chris Richardson, caught-up with Boardroom.Media’s CEO, Will Canty, to unpack Linius’ groundbreaking commercial deal with sports prediction platform, SportsHero. 

Under the agreement, SportsHero will integrate Linius’ unique data-driven video search and assembly capabilities throughout its application and ‘white labelled’ (rebranded) client solutions, including the ‘Kita Garuda’ mobile application – developed for the Football Association of Indonesia (PSSI). 

The deal will deliver a world-first for sport, empowering millions of Indonesian football (soccer) fans to create, watch and share their very own, hyper-personalized channels and video experiences. Every Kita Garuda subscriber will be able to create their own football channel, customized to the individual based on personal preferences.

The full recording can be found here: 

The technology – which will deliver personalized TV to the world of sport for the first time – will be deployed via the Linius Widget Suite, built by Linius Systems Integrator, Hemisphere, and launched in May this year. PSSI is one of the world’s largest sports federations, boasting an engaged fan base of 80 million, over four leagues and 128 teams. 

The original interview can be found on boardroom.media HERE >

An edited version of the interview transcript can be found below:


A world-first in sport: Hyper-personalised channels to millions of football fans

Will Canty: Ladies and gentlemen, I’m once again joined by, I think what is quickly becoming a guy who continues to deliver a series of world-firsts. We’ve got an Australian video technology vendor called Linius, that’s ASX: LNU, which recently partnered with another Australian ASX-listed company [SportsHero Limited], that’s ASX: SHO, to deliver what is claimed to be a world-first in sport – enabling hyper-personalized video experiences to be delivered to millions of football fans, or soccer if that’s a better way of describing it, for the first time.

I’m joined by Chris Richardson, the CEO of ASX: LNU. Chris: Talk us through it. What does it mean? Is this truly a world-first, and how do you see this playing out? Personalized video; it’s a hard nut to crack.

Chris Richardson: It is, it is a hard nut to crack, and yeah, it is a genuine world-first. The notion that now millions of soccer fans are going to be able to create, watch and share their very own hyper-personalized channel and video experiences is not something we’ve seen anywhere in any sport.

And, I think the last time we spoke we talked about how, at Linius, we’re applicable in a number of different verticals – and sports is definitely one of the key ones. So, we’re excited to get this milestone deal away, and we’re very excited about what people are going to be doing with it in Indonesia.


Hyper-personalized TV channels: Programmatically delivered based on selected content

Chris Richardson: I think there are a couple of points in there that are worth hitting on. The first is the notion of a hyper-personalized channel. If any of your audience has gone and seen some of our previous clients or Proof of Concepts, in the way they’ve used our technology, it’s really been so far about enabling their end-users to search for video content that they want to see. 

But, what SportsHero is doing, in conjunction with [their] Kita Garuda [mobile app] and PSSI, which is the Indonesian Football Association, is to enable their viewers to create their own hyper-personalized TV channels. So these are programmatically delivered based on the content they select. So they’ll be able to go in and say things like: ‘Well, here are my four favorite teams, and so anytime any one of those four teams gets a yellow card, a red card, or a goal, I want that as part of my experience. Any time one of the coaches shows up in an interview, I want that as part of my experience. Every time I sit down and start watching my channel, here’s my number one team, and I want to see the fans singing the [club] song at the beginning of the match.’ 

So really, [the ability to] uniquely define exactly what you want your experience to be, so that it’s your own channel and [you’re] seeing exactly what you want to see, exactly your highlights.


Shareability: Following your hero’s TV channel

Chris Richardson: But then, there’s also that shareability. The personalized experience that you can show-off to your friends. So, just like on YouTube, where people can follow other peoples’ channels and can subscribe to them, your friends – and ultimately, more than just your friends if you curate a good channel – will be able to follow exactly what you’re generating in terms of the personalized content that you care about.


Football Association of Indonesia to “aggressively promote” to 80 million fans

Chris Richardson: And last, but certainly not least, is that millions number. There are approximately 80 million [PSSI] fans who [will be able to use] the Kita Garuda mobile app. And PSSI – the Football Association of Indonesia – has agreed to aggressively promote [it], with the hyper-personalization capability from Linius embedded in it.

So we’re really excited about the amount of usage we’re going to see. And, given that it’s Indonesia, we’re particularly optimistic because in terms of ASEAN – the Association of Southeast Asian Nations – Indonesia is a front-runner in the use of technology. They have over 130 million social media users, and over 170 mobile users. So really, we’re just talking about people who are able to use this to watch Indonesian soccer being many, many times the entire population of Australia just in Indonesia.


SportsHero to pursue further agreements with Linius embedded tech

Chris Richardson: And then of course this is just the start – both for SportsHero and for us. SportsHero intends to take this app and white label it and pursue further agreements with leading football and sports associations, both across Asia and globally. And of course we believe firmly that now, once people are seeing this in action in a sports context, that a lot of other leagues around the world are going to be knocking on our door. So yeah, we’re very excited about this.


A simplified pricing model that stacks up

Will Canty: So it’s a pretty powerful convergence here of several opportunities: 

A) a fantastic demonstration of your technology in a fast-moving market – that, as you say, has an engaged fan base of 80 million plus, four leagues and 128 teams – so we’re talking about one of the world’s largest sports federations. Chris, that will theoretically drive some serious uptake, and; 

B) the data models, in a commercial sense, I assume translates to a pretty good business case.

Chris Richardson: Yeah, we certainly think it does. So since the last time we spoke, we made some slight modifications to our pricing model. But everything is still based on usage. And so, as people take-up the service and watch more virtualized videos, we get paid every time that happens.

From a pricing perspective, we really simplified things to make it easier for our clients to understand things. And so, it’s really three things for which we get paid: We get paid when an original video becomes virtualized for the first time; we get paid when the videos are enriched and enhanced with metadata; and we get paid for every single personalized video that gets created. And, as you said, I think the financial model is pretty solid.


“Securing the Linius technology is a significant development for SportsHero”

Will Canty: Fantastic. And no doubt this is a pretty exciting moment for the guys at SportsHero. They’ve been around the markets a little bit, they’ve been looking for some fantastic ways to leverage their capability in some of these sporting marketplaces. What have they got to say?

Chris Richardson: So CEO of SportsHero, Tom Lapping, said that using Linius was a significant development for SportsHero, because it has the potential to significantly boost engagement and advertising – that’s how they drive their revenue – and we completely agree with that. The notion that you can get your own personalized video; how can that do anything other than increase engagement? We’re really excited about the impact it’s going to have for them, and of course for us.


“We expect this is going to be rolled pretty quickly”

Will Canty: With this in hand, and no doubt several other opportunities lined-up in the pipe, it’s good times at Linius, and look I hope that what we see is a rapid roll-out. So, perhaps we talk a little bit about the development required, and the time required, before we see this in market.

Chris Richardson: Yeah, that’s actually one of the things that’s most exciting internally to Linius about this deal. Unlike a lot of projects, this isn't going to be a giant multi-month system integration effort. The guys over at SportsHero are actually using our Widget Suite, which we announced a couple of months go, that was developed by a third-party [named] Hemisphere. And that enables people to quickly launch basic usage of Linius’ virtualization technology. Really, if somebody knows what they’re doing, they can be off and running in a couple of hours. We expect this is going to be rolled pretty quickly.

So, not only is this a milestone from the perspective of the revenue into the business, but it’s continued validation of strategy of having third-parties build technology on our platform. And, it validates the Widget Suite. So, we’re very happy about it.


A world-first that will “deliver significant value to the company”

Will Canty: Again, a convergence of concept, to product, to in market. You’ve closed the gap.

Chris Richardson: Well, we certainly hope so!


Will Canty: Chris, thanks for speaking with us. We look forward to some more exciting news coming out of the Linius camp in the next couple of months. But, on this, congratulations, it’s another world first, in a significant market that will no doubt deliver significant value to the company.

Chris Richardson: My pleasure Will, thanks for having me on. I definitely look forward to speaking with you again in the weeks and months to come.


Where to next?

Hear what Chris Richardson had to say when he sat down with editor of insidemarket.net, Phil Carey, to put the significance of the Linius -- SportsHero commercial partnership in context.

Listen to the full interview HERE >


– END –


About SportsHero:

SportsHero Limited (ASX: SHO) has developed an Australian intelligent, engaging sports prediction platform, designed to provide a dynamic immersive social experience, coupled with both monetary and other prizes.

SportsHero has executed an exclusive multi-revenue stream digital partnership agreement with the Football Association of Indonesia (“PSSI”), with over 80 Million PSSI fans targeted for connection on a newly developed digital platform offering a broad range of revenue streams and powered by SportsHero. The Company also has a partnership with one of the world's most popular sporting leagues, Spain's LaLiga, as the exclusive Indonesian partner in the sports prediction category.


About Linius Technologies Limited:

Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.

Amazon, Microsoft and IBM are investing billions in virtualizing ‘video services’ (technologies) and Artificial Intelligence in the cloud[1]. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic[2].

Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.

Linius’ VVE-powered Video Hyper-Personalization and Search Solution enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required.

Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences.

It’s a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defense, and Sports Betting.

For more on Linius Technologies, visit www.linius.com


For further information or interview requests, please contact:

Lachlan James, Director of Marketing and Communications, +61 (0)431 835 658, ljames@linius.com

For regular news and updates on Linius Technologies, click HERE >

Follow Linius Technologies on Twitter (@linius_tech), LinkedIn (Linius Technologies Ltd), Vimeo (Linius Technologies) and Facebook (@linius).


[1] RS Components, The Race for AI: https://uk.rs-online.com/web/generalDisplay.html?id=i/race-for-ai 

[2] Cisco, Cisco Visual Networking Index: https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking- index-vni/index.html



Jodi Cutler
Head of Media Marketing Linius
2022 © Linius Technologies Limited. All rights reserved. Privacy Policy