March 18, 2019

Linius CEO to Pitt Street Research: ‘Video blockchain will deliver tremendous value to global media and entertainment industry’

In an upbeat interview with Marc Kennis, Managing Director at industry research firms Pitt Street Research and TMT Analytics, Linius CEO Chris Richardson identified three specific audiences within the global media and entertainment industry who “will take tremendous value from, and advantage of, video on blockchain.”

Richardson also said that he was looking forward to showing the world Linius’ new video blockchain capabilities – not just talking about them.

“It’s wonderful to say we’ve now proven video blockchain is possible for the first time with our video virtualization technology,” said Richardson.  “But, we’re now actually going to demonstrate it to the world,” said Richardson. “We’re doing a live webinar Wednesday March 20th at 2pm Australian Eastern Time [AEDT]. So anybody who wants to come and watch this in action, is free to sign up.”

Webinar: To see the Linius Video Blockchain live, REGISTER NOW >

Watch the full interview below.

Richardson and Kennis discuss both Linius’ video blockchain breakthrough and partnership with systems integrator, Hemisphere, which will deliver a hyper-personalized video advertising solution on its SaaS platform, Linius Video Services.


Interview highlights
Monetization: “tremendous value” for movie studios, indie producers and YouTube stars

“There are three categories of people within the media and entertainment industry who we think will take tremendous value from, and advantage of, video on blockchain,” said Richardson. “One category is the traditional large media companies; so movie studios for example.  Piracy is a huge deal; it’s expected to top US$50 billion by 2023.  And, obviously anything that the studios can do to combat that, and achieve additional revenue as a result, is huge for their bottom line.

“The second category is indie producers – the small movie guys. They put a few million into a movie and, with shocking frequency, get almost zero return on that capital, but, then have huge cult classic success – where things go viral on YouTube and they get tens of millions of views, but they’re not monetizing that.

“And the last [category] are those small content creators. The YouTube stars, the guys on Twitch, who are really being under-monetized because of the way those platforms work, and because of how monetization works on them.

“So, video blockchain will work for all three of these.  It’ll provide entirely new monetization models.”


Control, auditability and analytic insights

“Of course, it provides much greater control of your actual assets too – this is the whole point of blockchain, to prove and control transfer of ownership,” said Richardson. “It provides a clear path to auditability.

“So, tremendous insight into not only who’s buying what, but when combined with virtual video, how those assets are being viewed how they’re being used – there’s a ton of analytic data that becomes available.”


Where to next?

“We’re already talking to prospective customers, large players and our existing partners in terms of how we go forward to commercialize and launch a solution around this,” said Richardson.


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About TMT Analytics

TMT Analytics was founded by Marc Kennis ​and is based on two decades of institutional equities research experience servicing clients in Australia, the UK, Europe and North America. Delivering the best possible service ​to clients is his key priority.

Marc is passionate about the TMT space, with interests ranging from electronics and leading-edge hardware to newly emerging content delivery models, such as OTT, as well as cyber security, Artificial Intelligence and computer gaming.

For more information, visit


About Linius Technologies Limited:

Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.

Amazon, Microsoft and IBM are investing billions in virtualizing ‘video services’ (technologies) and Artificial Intelligence in the cloud. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic.

Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.

Linius’ VVE-powered Video Hyper-Personalization and Search Solution enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required.

Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences.

It’s a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defense, and Sports Betting.

For more on Linius Technologies, visit


For further information or interview requests, please contact:

Lachlan James, Director of Marketing and Communications, +61 (0)431 835 658,

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Jodi Cutler
Head of Media Marketing Linius
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