Linius’ recent release and demonstration of the world’s first video blockchain has seen the announcement, and commentary from CEO Chris Richardson, form a leading component of EuroMedia Magazine’s April cover story; Blockchain: Limitation or Liberation?
The six-page write-up – compiled by Managing Editor for EuroMedia and advanced-television.com, Colin Mann – canvassed the views of video technology thought leaders, exploring blockchain’s future role in video content distribution, workflow, security and monetization.
The full article can be found on pages 14 – 20 of the current issue of EuroMedia Magazine. READ IT NOW >
The cover story also includes a break-out section detailing the steps taken to successfully test the Linius Video Blockchain.
The Linius break-out box can be found on page 18, with views and quotes from Chris inserted throughout the cover story.
Transacting and controlling video as a digital asset within the blockchain
“Content owners and creators – everyone from major studios to ‘YouTube starts’ – are searching for ways to maintain control and ownership of video assets, while safely maximizing customer reach and monetizing their content effectively,” said Richardson. “The Linius Video Blockchain makes this possible by empowering organizations in the media and entertainment industry, and beyond, to use smart contracts to control and transact video as a digital asset within blockchain – for the first time.
“By actually embedding virtualized video within each block of the blockchain, content owners can now have complete control and visibility over video distribution and access. This empowers rights holders to actually incentivize, not just securely control, peer-to-peer or consumer-to-consumer transactions of video content via the blockchain.”
“Blockchain disables the unauthorized replication of a file – so there are obvious, and hugely positive, implications when it comes to fighting video piracy,” said Richardson.
“As previously reported by advanced-television.com, worldwide revenues lost to online television and movie piracy will reach nearly US$52 billion by 2022 – almost twice that incurred in 2016.
“By embedding a file within the blockchain and controlling it with smart contracts, the protective power of blockchain technology can be directly applied to video – just as it is to cryptocurrency today – to effectively address the world’s multi-billion-dollar piracy problem.
“Access to a file is only authorized when both content owner and consumer confirm a legitimate transfer of content.”
New monetization models: Incentivized content sharing and more
“But, it’s not just about protecting against piracy,” said Richardson. “Blockchain enables the ability to commercialize people’s desire to share content too. With the ability for content creators to easily monetize and reward people for sharing content legally via the blockchain, video blockchain can be a real win for both content owners and consumers.
“Not only will content owners and studios be able to securely distribute video with guaranteed tracking, they’ll also be able to better monetize it, with built-in payment gateways and automated royalty payments. Linius Video Blockchain will enable whole new monetization models, helping to transform the world of video production and distribution.
“It also becomes possible for a company or individual to receive micro-payments when portions of their IP are sampled or derivative works are created. This can have huge impacts for not only large movie studios, but indie producers and today’s YouTube stars too. For example, instead of artists relying on YouTube payments or patron subscriptions, video producers could charge what they want for each view and receive payment instantly – from peer-to-peer interactions.
“As demand for more granular rights increases, blockchain will be even more vital for proficiency with sales transactions, tracking and reporting, and ultimately for the publisher’s bottom line.”
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Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.
Amazon, Microsoft and IBM are investing billions in virtualizing ‘video services’ (technologies) and Artificial Intelligence in the cloud. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic.
Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.
Linius’ VVE-powered Video Hyper-Personalization and Search Solution enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required.
Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences.
It’s a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defense, and Sports Betting.
For more on Linius Technologies, visit www.linius.com
Lachlan James, Director of Marketing and Communications, +61 (0)431 835 658, firstname.lastname@example.org
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