November 26, 2019

National Basketball League (NBL) signs up to Linius' Video Personalization Services.


  • Linius has entered into a commercial agreement with the Hungry Jack’s National Basketball League (NBL) for the provision of its Video Personalization Services.
  • For the first time, the NBL will be able to provide every viewer with a hyper-personalized video experience.
  • Linius video personalization services are applicable and replicable across all leagues, clubs, sports and to fans - globally.

Melbourne, Australia – November 26, 2019: Linius Technologies Limited (ASX: LNU) – the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine™ (VVE) – has signed a commercial agreement with the Australian National Basketball League (NBL) to launch personalised video services to Australian basketball audiences.

Transforming traditional videos into personalized virtual videos provides sports clubs and sporting leagues with the opportunity for increased viewer engagement and new revenue opportunities. Techcrunch state that fan engagement technologies are set to make the largest impact on sports in the next 12 months. [i]

Linius CEO, Chris Richardson, commented:

“We are increasingly seeing sports clubs and leagues globally acknowledge and appreciate the immense value that personalization can bring to their bottom line. Personalizing content for viewers and fans of sports simply creates a deeper engagement, with which new revenue opportunities become apparent for these businesses. There are over 1 million men, women, boys and girls that play basketball throughout Australia[i] and we’re looking forward to bringing personalized video experiences to them, and all basketball fans.”

The scalability for personalized experiences for fans around the world brings exciting commercialization opportunities for Linius. Basketball is the number two sport globally with over 200 countries participating in the sport, and over 450 million players[i]. The global sports media rights were worth USD $49.5B in 2018 with basketball representing 8.6% of that share, however it is the only sport projected to achieve consistent double-digit growth over the longer term (2014-2021). [ii]

NBL Owner and Executive Chairman Larry Kestelman said:

“We want our fans to watch basketball in whichever way they choose - where they want and when they want. Our fans can now watch the entirety of the 126-game season live across a multitude of streaming platforms and channels, and offering personalized video solutions allows us to take that one step further. It’s an opportunity to create richer engagement with the sport and a more personalized basketball experience, for every single fan”.

The agreement includes a fixed monthly service fee plus additional per video fees for advertising insertion with total revenue under the agreement dependent on take up of the service. As part of this deal NBL are strongly financially incentivized to introduce Linius services to all basketball leagues around the world.

[1] Techcrunch, The Future of Sports Tech 2019

[11] Basketball Australia Key facts Basketball Australia: Key Facts". June 2017

[111] Wikipedia, Basketball in Australia -

[1V] Sports Business Consulting, Global Media Report 2018



Jodi Cutler
Head of Media Marketing Linius
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