Streamers can earn twelve-times as much with BVS, as they can with YouTube. The typical range for a YouTube streamer is $2,000–5,000 for a video with 1 million views. A YouTube streamer at the high end of the range, earning $4.08 CPM, would earn $22,823.52 over a twenty-week period.
A comparable streamer on BVS could net $6.78 per ad view, assuming 70% margin, plus they can add additional monetization options. If 1.5% of 1,500,000 subscribers paid $3/month (and again the streamer netted 70%), he or she would make $236,250 over the same 20-week period.
The independent film business has always been hard. Yet with the rapid decline of the physical media industry, the closing of art-house theaters, and the rise in piracy, it’s getting even harder. From 1999–2018 only 3.4% of American Indy films were profitable (Digital TV Research Privacy Report).
BVS gives Indy producers a platform where they can get paid immediately, get the lion’s share of revenue and control their own business model — ad funded, pay-per-view, rent and/or own.
As major distributors decide what people will pay, and essentially own the viewer, studios are moving more towards a ‘tent-pole’ model where most of their revenue comes from ancillary sales beyond the box-office receipts. There is a desperate need for change, hence the proliferation of VOD platforms, yet customers are not prepared to pay for so many different subscriptions.
In addition, piracy costs U.S. film and television up to $71 billion per year! (USPTO). BVS gives ownership of the audience to the studios, without the overhead of running their own VOD, and provides natural market tools to combat piracy.
Non-fungible tokens (NFTs) are a great way to monetize provenance — that is, to monetize the fact that one owns the original of something — but how do you monetize the underlying asset?
BVS can tie copies and derivatives of an original back to the owned NFT, enabling rights-holders to monetize the actual asset, not just proof of ownership. Moreover, future revenues are directly tied to the NFT, which can, itself, be onsold, enabling a whole new asset class and source of income.