July 13, 2016

Swarm Peer Distribution

Transforming the global reach of Digital Video.

Transactional VOD: TVod is a growing market.

Revenue in the "TVoD" segment amounted to US$2,078 million in 2016.

  • Revenue is expected to show an annual growth rate (CAGR 2016-2020) of 2.92%, resulting in a market volume of US$2,332.1 million in 2020.
  • User penetration is at 32.99% in 2016 and is expected to hit 33.61% in 2020.
  • The average revenue per user (ARPU) currently amounts to US$24.08.

Imagine if content was broken down into “vDna” fragments and those fragments were being stored on everyone’s devices where storage space is available and allowed.

Imagine if individuals that allowed a certain portion of their device to be used got a rebate from their carrier, much like a solar project where putting energy back into the grid gave a user revenue. If this were the case, content could be assembled from devices on a carrier or localised network several feet away.


Because each fragment of a piece of content is a vDna segment, and much like a peer-to-peer network, each chunk is location registered and delivered to be assembled at request.

Unlike a peer-to-peer network, the content is secured, as the fragments cannot be assembled without the containing key or vStub. Using Linius, this is the receptacle that assembles the vDna back into a playable piece of media.

Whilst this type of technology does not yet exist, the peer-to-peer systems do and carriers have the ability to turn their network into a grid that provides even more value to every segment of the content delivery ecosystem.

Jodi Cutler
Head of Media Marketing Linius
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