This article was written by Linius CEO, Chris Richardson, and was originally published in its entirety on forbes.com
For almost 80 years, people have tuned in to their television sets to get their daily dose of news.
All around the world, people watched the Vietnam War, the fall of the Berlin Wall and the two Gulf Wars unfold in front of them on their TV screens.
For most of us, television news has been a constant in our lifetime – something we turn to when the big news breaks.
Are Online News Subscriptions The Future Of News?
But, for the first time since the introduction of television news in 1940, the dominance of the nightly TV news bulletin is being challenged by a serious competitor: online news.
There’s been much speculation about the end of newspapers as mastheads go digital, but the reality is that online content is also killing off commercial TV news.
Subscription media services, such as Spotify and Netflix, are conditioning a whole new generation to pay a small fee for quality content.
From Broadcast To Microcast: News Services Struggle To Adapt
With this shifting landscape in mind, it’s no surprise that a research report from the Reuters Institute, "The Future of Online News Video," found 79% of the world’s senior digital news leaders are investing more in online news video. But, it’s not all smooth sailing.
The extensive report emphasized the current struggles many news organizations and broadcasters are having when pivoting to meet the online news video revolution.
“Most news organisations are in an experimental phase; they are nervous about the significant investment required, the difficulty of scaling video, and the uncertain path to commercial return,” stated the report.
So, how exactly can news networks thrive on burgeoning demand for online video content, as well as increasingly tailored consumption expectations from viewers, at scale (without buckling under the strain)?
Read the complete article on forbes.com HERE >
Where to next?
Want to discover more about how Linius is transforming the delivery, production and consumption of video content in the news media industry?
Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.
Amazon, Microsoft and IBM are investing billions in virtualizing 'video services' (technologies) and Artificial Intelligence in the cloud. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic.
Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.
Linius has the potential to transform many multi-billion-dollar markets, and is initially focused on:
For more on Linius Technologies, visit www.linius.com
Linius Technologies: Lachlan James, Director of Marketing and Communications, +61 (0)431 835 658, firstname.lastname@example.org