As major distributors decide what people will pay, and essentially own the viewer, studios are moving more towards a ‘tent-pole’ model where most of their revenue comes from ancillary sales beyond the box-office receipts. There is a desperate need for change, hence the proliferation of VOD platforms, yet customers are not prepared to pay for so many different subscriptions.
In addition, piracy costs U.S. film and television up to $71 billion per year! (USPTO). BVS gives ownership of the audience to the studios, without the overhead of running their own VOD, and provides natural market tools to combat piracy.