Appearing on US television across the Fox Business Network and Bloomberg International, Linius Technologies (ASX: LNU) CEO Chris Richardson has explained why hyper-personalization represents the future of video.
Interviewed on Worldwide Business with kathy ireland®, Richardson outlined how Linius’ patented Video Virtualization Engine™ provides organizations, content creators and consumers with a uniquely disruptive solution for driving video into the future through hyper-personalized experiences.
Linius CEO on Worldwide Business with kathy ireland®
Watch the full interview to discover:
- The issues in today’s video industry that Linius sets out to solve [00:51]
- Why Linius’ approach to delivering video personalization is unique [1:43]
- Why companies need to be investing more in video and video streaming technology [2:27]
- How enriched, virtual video is used to achieve better business outcomes [3:15]
- How Newstag and Linius are disrupting the global news industry [3:46]
- How MediaAMP and Linius are enhancing learning, research and business outcomes in the higher education industry [4:50]
- How Linius is scaling to achieve its mission to make the world’s video accessible as data [5:27]
- Linius’ future plans and strategy to become the de facto standard for the management and delivery of video worldwide [6:15]
Video has failed to evolve – until now
“I think the big challenge with video today is that it has failed to evolve and keep-up with the rest of technological innovation,” said Richardson. “Of course, there’s been evolution… but you can’t get into the data of the video. You can’t create a personal experience and empower and engage individuals like you can with other things on the internet today. That’s the problem that Linius solves.
“We make it possible to deliver a hyper-personalized video stream to every single person, so that every single viewing experience is different – in a way that has never happened before.”
What makes Linius’ approach so disruptive and unique?
When asked how Linius’ approach to video search and hyper-personalization delivered results others can’t, Richardson said it was all about the ability to treat video as data for the first time.
“It’s about that access to the data inside the video,” said Richardson. “Today, if you’re watching a video stream, you’re watching the same video that everybody else. With Linius, we expose that data, and we make it possible to enhance it, and modify it, and customize it; to deliver a truly personal experience.
“So, whether you’re applying third-party data, or using business rules to construct a personalized stream, or even working with artificial intelligence, no two steams need ever be the same when you use our technology.”
For the first time, companies and consumers can programmatically assemble frame-level video clips, from any number of sources on-the-fly between source and screen, to deliver an infinite number of hyper-personalized streams.
By exposing and virtualizing the actual video content for the first time, Linius provides the missing link that enables organizations to leverage the billions already invested in video services and artificial intelligence (AI) in the cloud.
Video streaming tech: “The big battle on the internet today”
Richardson said forming that link between cloud-based video services and AI capabilities was particularly telling given that around 80 percent of the world’s internet traffic is video-based.
“I think that today, this is the big battle on the internet. Nearly 80 percent of the traffic on the internet is already video [related],” said Richardson. “If you look at where the big cloud providers are investing, they’re investing in video, in streaming technologies, in production technologies, and in artificial intelligence.”
Driving better business outcomes in video-rich industries
Richardson explained that while Linius was transforming different industries in different ways, common benefits included the ability to:
- Engage and attract more viewers
- Drive subscription revenues, and new business models, based on personalization
- Attain granular video consumption insights – that inform programming, ad delivery, promotions and new services
- Increase the value of content rights
- Slash video production and delivery costs – by using virtual video to reduce manual production processes, network and workflow inefficiencies
- And generally increase the value and usefulness of video archives
“We’re seeing a ton of interest across a range of industries, from sports, to media and entertainment, to education, to security and defense, to news – the list goes on.”
Linius and Newstag: The future of the $70bn news market
Interviewed on the program, Newstag – a data-driven global news aggregation service and Linius client – said that video hyper-personalization had the chance to reshape the global news market.
“I’m excited,” said Newstag CEO and Founder, Henrik Eklund. “Together, we can change the way that broadcasters, content creators and users consume, share and produce [news video].
“We’re addressing a $70 billion market that has been disrupted and not found its way. We can actually bring a solution to the market that we really believe is the future – that excites me.”
“Providing students, faculty and researchers with exactly what they need”
Laurens Banker, the Founder and CEO of digital asset management platform MediaAMP, said that working with Linius was helping stakeholders in higher education institutions find the video insights they needed.
“Some of our clients include Arizona State University, University of Washington, and the Bill & Melinda Gates Foundation,” said Banker. “With the seamless integration of Linius into the MediaAMP platform, we can provide students, faculty and researchers tools for searching video across massive collections; ensuring they find exactly what they need.”
Scaling to make the world’s video accessible as data
For Linius to succeed in its mission to make the world’s video accessible as data, CEO Chris Richardson said that the company’s SaaS platform, Linius Video Services, would play a critical role.
“We’re using the cloud to our advantage,” said Richardson. “We have made our technology available in a platform called Linius Video Services – a SaaS application built on the cloud.
“Anybody – from individual engineers, to hobbyists, to large corporations – can come, sign-up for this service, and do whatever they want with virtual video.
“They’re not limited by what Linius is going to do. They can build their own solutions, their own unique applications, however they want.”
Future plans: “Conquering the world”
When asked about the future direction of the company, Richardson said that the goal simple: To become the de facto standard for the management and delivery of video worldwide.
And, that Linius has a three-pronged approach to deliver on that vision:
“We’re going out, and really jump-starting as many solutions as we can,” said Richardson. “We’re doing this by [conducting] Proof of Concepts and direct sales, where we can show how video virtualization and hyper-personalization technology may work in your industry.
“Then, we’re taking those solutions, and replicating them through our channel partners, and getting them to scale across the industry. And then, we’re bringing people in, and having them start creating their own exciting things with LVS.”
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About Linius Technologies Limited:
Linius Technologies Limited (ASX: LNU) has invented and patented the Video Virtualization Engine™ (VVE), which is available on Amazon Web Services, Microsoft Azure and IBM Cloud.
Amazon, Microsoft and IBM are investing billions in virtualizing ‘video services’ (technologies) and Artificial Intelligence in the cloud. It is arguably the biggest battle on the internet, given that video accounts for nearly 80 percent of internet traffic.
Only Linius can expose the data that makes up the video file, making cumbersome video as flexible as all other forms of data. Accessing the data within the video file is the missing link for video cloud service providers, creating unparalleled value across the internet video industry.
Linius’ VVE-powered Video Hyper-Personalization and Search Solution enables anyone to instantly search the data within video, from across an infinite number of sources, and automatically assemble the results in a single stream on-the-fly. No human hands required.
Linius is revolutionizing the way organizations and individuals across the globe produce, deliver and consume video, enabling previously impossible hyper-personalized video experiences.
It’s a breakthrough set to disrupt entire multi-billion-dollar industries. Linius is initially focused on delivering its Video Hyper-Personalization and Search Solution to six core markets: News and Media, Sports Broadcasters and Rights Holders, Education, Corporate Communications, Security and Defense, and Sports Betting.
For more on Linius Technologies, visit www.linius.com
For further information or interview requests, please contact:
Lachlan James, Director of Marketing and Communications, +61 (0)431 835 658, firstname.lastname@example.org
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