September 7, 2016

Personalised Advertising - Linius

This document describes a high level overview of how the Linius technology applies to advertising and content personalization. Enclosed are some broad assumptions and recommendations that help cement the vision painted within this document.

The digital advertising ecosystem is extremely complex, but we believe Linius can simplify the process of making advertising and content relevant which in turn drives content value. This document is not a deep technical explanation of how Linius would fully integrate within the entire ad-serving community but it does describe the current playing field and a Linius workflow that could provide a dynamic, virtual ad-insertion model and a basis for content personalization.

Click here to view the Personalised Advertising Whitepaper

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